Company
Citi
Project
Citi Mobile iOS app
Background
Encourage better health and financial wellness decisions by rewarding customers with a free Apple Watch
Responsibilities
UX Research
Visual Design
Date
Feb 2018 - Jan 20199
Overview
Change the way customers view banking by encouraging better financial and wellness decisions. Citi partnered with Apple to achieve this and leveraged the Apple Watch as a supporting device. This allowed Citi to help customers make better financial decisions by monitoring their daily transactions and using the Apple Health app to make better health decisions. In addition, customers would be given weekly challenges, allowing them to earn money towards a free Apple Watch.
Promotion Awareness
Account Creation
Apple Watch Purchasing
First Month
Second Month
Final Month
Apple Watch Experience
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