American Dream – Made by Khan

Company
Apple

Project
American Dream Mall

Background
American Dream Mall partnered with Apple to re-envision the in-person shopping experience.

Responsibilities
UX Research
Visual UI Design

Overview

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Problem

American Dream hired Apple’s EDL team to create a mobile experience unlike any mall app on the market. There was no real benchmark to study, which made traditional competitive analysis difficult. The challenge was proving why a mall app should exist while making a massive destination feel simple, useful, and exciting.

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Solution

Designed a mobile experience centered on personalized discovery, attractions, itinerary planning, and intuitive search. The app helped guests navigate the property, uncover experiences, and turn a large complex into something easy to explore.

Product Demo