Company
Citi

Project
Citi Mobile iOS app

Background
Encourage better health and financial wellness decisions by rewarding customers with a free Apple Watch.

Responsibilities
UX Research
Visual Design

Apple-Citi-Cover-1

Overview

Change the way customers view banking by encouraging better financial and wellness decisions. Citi partnered with Apple to achieve this and leveraged the Apple Watch as a supporting device. This allowed Citi to help customers make better financial decisions by monitoring their daily transactions and using the Apple Health app to make better health decisions. In addition, customers would be given weekly challenges, allowing them to earn money towards a free Apple Watch.

Promotion Awareness

Citi-Apple-PA-1
Citi-Apple-PA-2
Citi-Apple-PA-3
Citi-Apple-PA-4

Account Creation

Citi-Apple-AC-1
Citi-Apple-AC-2
Citi-Apple-AC-3
Citi-Apple-AC-4

Apple Watch Purchasing

Citi-Apple-AP-1
Citi-Apple-AP-2
Citi-Apple-AP-3
Citi-Apple-AP-4

First Month

Citi-Apple-FM-1
Citi-Apple-FM-2
Citi-Apple-FM-3
Citi-Apple-FM-4

Second Month

Citi-Apple-SM-1
Citi-Apple-SM-2
Citi-Apple-SM-3
Citi-Apple-SM-4

Final Month

Citi-Apple-LM-1
Citi-Apple-LM-2
Citi-Apple-LM-3

Apple Watch Experience

Apple-watch-Citi-1
Apple-watch-Citi-2
Apple-watch-Citi-3

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© 1982 | Product Designer | jkhan@madebykhan.com