Crane – Made by Khan

Company
Crane

Project
Redesign and rebrand Crane Stationary's e-commerce website.

Background
Crane is a luxury stationary company.

Responsibilities
UX Research
Visual UI Design

Overview

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Problem

Crane’s shopping experience made it harder for customers to quickly discover products, compare options, and purchase with confidence. The site needed a cleaner path to conversion and a stronger premium brand presence.

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Solution

Led end-to-end redesign focused on product discovery, clearer navigation, stronger product detail pages, and a smoother cart/checkout flow. Elevated the visual system to better match the quality of the brand.